One of the best ways to promote freshly
constructed property directly to end users is property shows. Each city has its
own share happening these days, providing buyers an array of choices and the
real estate companies a chance to make a big pitch in a short span of time. Property
shows can be anything from a three day affair to weeklong exhibitions where
real estate companies, builders and real estate agents from city and various
parts of the country gather.
Perfect way to cater to the NRI market
One of the biggest markets for builders
lies among the Non Resident Indians, who are always looking for investing back
in their original city/state of residence. Property shows targeting them are
often scheduled in December or January, keeping in mind their presence in the
country.
Their property of choice ranges from
apartments, penthouses, and farmhouses, depending on their spending capacity
and preference. Weekend homes are a rising choice of investment. Property shows
give real estate agency the perfect opportunity to advertise their various
amenities and schemes, and help provide a direct contrast with the competitors.
Organizers have also begun setting up
property shows in cities in the US,
Australia and Singapore, with
a higher concentration of Indian population to better cater to this segment.
These property shows are the best way to meet prospective customers and convert
them for real estate companies.
Creating the right first impression
Property shows are the perfect setting for
promoting property away from home. Builders from various cities throng shows in
hopes of finding takers for the various investment opportunities property
affords. With the property markets seeing a huge upswing on both the personal
and commercial property front, builders are exploring different sales avenues
to consolidate their gains.
Property shows allow builders and real
estate companies to meet their clients directly, inform them of the various
benefits of buying property with them. It allows for that much needed personal
touch, many companies also go to these shows armed well with an audio visual
presentation of the property along well made brochures and flyers so as to make
the best possible impact. Stalls at these shows reflect the individuality of
the company and are often designed at great expense and with considerable
attention to detail all in an effort to create the best first impression
possible.
Reaching out to the customer
Elite properties often have a very selected
customer base, and it is this base that is most effectively targeted thanks to
property shows. It works for the benefit of both, the real estate companies as
well as the buyers, providing the former with a ready customer base and the
latter with a selection of prime property.
