Property shows – Bringing the mountain to Muhammad

 

One of the best ways to promote freshly constructed property directly to end users is property shows. Each city has its own share happening these days, providing buyers an array of choices and the real estate companies a chance to make a big pitch in a short span of time. Property shows can be anything from a three day affair to weeklong exhibitions where real estate companies, builders and real estate agents from city and various parts of the country gather.

Perfect way to cater to the NRI market

One of the biggest markets for builders lies among the Non Resident Indians, who are always looking for investing back in their original city/state of residence. Property shows targeting them are often scheduled in December or January, keeping in mind their presence in the country.

Their property of choice ranges from apartments, penthouses, and farmhouses, depending on their spending capacity and preference. Weekend homes are a rising choice of investment. Property shows give real estate agency the perfect opportunity to advertise their various amenities and schemes, and help provide a direct contrast with the competitors.

Organizers have also begun setting up property shows in cities in the US, Australia and Singapore, with a higher concentration of Indian population to better cater to this segment. These property shows are the best way to meet prospective customers and convert them for real estate companies.

Creating the right first impression

Property shows are the perfect setting for promoting property away from home. Builders from various cities throng shows in hopes of finding takers for the various investment opportunities property affords. With the property markets seeing a huge upswing on both the personal and commercial property front, builders are exploring different sales avenues to consolidate their gains.

Property shows allow builders and real estate companies to meet their clients directly, inform them of the various benefits of buying property with them. It allows for that much needed personal touch, many companies also go to these shows armed well with an audio visual presentation of the property along well made brochures and flyers so as to make the best possible impact. Stalls at these shows reflect the individuality of the company and are often designed at great expense and with considerable attention to detail all in an effort to create the best first impression possible.

Reaching out to the customer 

Elite properties often have a very selected customer base, and it is this base that is most effectively targeted thanks to property shows. It works for the benefit of both, the real estate companies as well as the buyers, providing the former with a ready customer base and the latter with a selection of prime property.

Ganpati Bappa Morya!

Once again we enter that time of the year where the air is going to be filled with the fragrance of incense and flowers and the only sound will be Dhol-taasha or Aarti. Lets welcome the King once again! Without taking his name or praying to him no work can prosper and no worship will fulfil, exactly why he is called “Ganpati” (the lord of lords).

Keeping a Ganpati at ones place at this time of the year is considered to be auspicious since taking care of the elephant lord for a period of 10 days brings in good luck and omits all the negative aspects in one’s home and life. According to our mythology Ganesha is the lord of wisdom, knowledge, literature, fire and arts. His head which is like one of an elephant is said to epitomise everything related to wisdom. He has small and sharp eyes, long ears that don’t miss out on anything and a long curled up trunk which can smell even the tiniest of thing. Ganesha is the only other God after Vishnu to have 108 names. Here are a few names which can help you get a deeper understanding on the miracles of “Ganesha”!

1. Vighnaharta ( destroyer of all obstacles) – we all pray and worship to eradicate all obstacles and mis-happenings in our lives to Ganesha as he is known as the creator and the remover of obstacles in our mythology. This according to Vishnu is one of Ganesha’s duties as the son of Shiva and Parvati…
   
   
2. Siddhidata (bestower of accomplishments and success)- Ganesha is known as siddhidata as he grants wishes of his disciples in the form of success in any chosen arena of their lives. ‘Siddhi’ which means accomplishments is unfolded only to those who have the power of self realisation about their needs and not greed. The ‘siddhivinayak’ temple in Mumbai is known to be a wish fulfilling place for people and holds a lot of importance in the hearts and minds of believers.
   
3. Gunina (the lord of virtues) - he is called gunina as he is the most gracious and makes everything around him auspicious. His grace on his devotees has never gone unnoticed, the very reason being of why Ganesha is loved by all.
   
   
4. Mangalamurti (the all auspicious lord) - Ganesha is the personification of all that is auspicious. As our manuscripts prove that Ganesha was worshipped by Lord Shiva before his vanquishing Tripurasur, by Lord Vishnu before his tying of Bali in the rope, by Lord Brahma before creating the world, by Parvati before her slaying the demon Manisha,which makes it even more clear why he is called mangalmurti!
    
5. Nideeshwaram (the bestower of wealth) - Ganesha is not only the Lord of all materialistic wealth but is the lord of spiritual endowed wealth as well,that command the respect of all. In his eyes no one is big money wise but is only big when the fulfil all their duties in this lifetime!
    
6. Avaneesh (Master of the Whole Earth) – Ganesha is the lord and Master of the whole Earth. He is the protector of the visible and the helpless, destroying all evil and bad that takes place.
    
7. Ekadrishti (single-focused) - Ganesha stands for one direction. He gathers information from various directions, but having decided his course of direction, he does not waver. The single tusk represents the non-dualistic nature of reality.
8. Devadeva (the lord of all lords) - Ganesha is the Master of all. He has always been worshipped in the three worlds by all, and is the first to be reverenced among the celestial. No prayer is complete without his name!
9. Amit (One who is incomparable) – Ganesha is the embodiment of 'OM'. He is the Eternal Spirit, the Beginning of all beginnings, beyond comparison. There can be no one as beautiful, radiant, auspicious, giving and forgiving as him!
    
10. Yashaskaram (the bestower of fame and fortune) - Lord Ganesha is worshipped by both the devas and the asuras, for he is the Lord of the gods. He gives prosperity, fame and glory to all without any condition.