Property shows – Bringing the mountain to Muhammad

 

One of the best ways to promote freshly constructed property directly to end users is property shows. Each city has its own share happening these days, providing buyers an array of choices and the real estate companies a chance to make a big pitch in a short span of time. Property shows can be anything from a three day affair to weeklong exhibitions where real estate companies, builders and real estate agents from city and various parts of the country gather.

Perfect way to cater to the NRI market

One of the biggest markets for builders lies among the Non Resident Indians, who are always looking for investing back in their original city/state of residence. Property shows targeting them are often scheduled in December or January, keeping in mind their presence in the country.

Their property of choice ranges from apartments, penthouses, and farmhouses, depending on their spending capacity and preference. Weekend homes are a rising choice of investment. Property shows give real estate agency the perfect opportunity to advertise their various amenities and schemes, and help provide a direct contrast with the competitors.

Organizers have also begun setting up property shows in cities in the US, Australia and Singapore, with a higher concentration of Indian population to better cater to this segment. These property shows are the best way to meet prospective customers and convert them for real estate companies.

Creating the right first impression

Property shows are the perfect setting for promoting property away from home. Builders from various cities throng shows in hopes of finding takers for the various investment opportunities property affords. With the property markets seeing a huge upswing on both the personal and commercial property front, builders are exploring different sales avenues to consolidate their gains.

Property shows allow builders and real estate companies to meet their clients directly, inform them of the various benefits of buying property with them. It allows for that much needed personal touch, many companies also go to these shows armed well with an audio visual presentation of the property along well made brochures and flyers so as to make the best possible impact. Stalls at these shows reflect the individuality of the company and are often designed at great expense and with considerable attention to detail all in an effort to create the best first impression possible.

Reaching out to the customer 

Elite properties often have a very selected customer base, and it is this base that is most effectively targeted thanks to property shows. It works for the benefit of both, the real estate companies as well as the buyers, providing the former with a ready customer base and the latter with a selection of prime property.